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What every practice needs in a web site
Two types of people visit web sites. Good web site design and support is necessary to generate return on investment (ROI) from both types. Shoppers use search engines, like Google, MSN and Yahoo to...
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What domain name should you use?
The name of your web site, your URL or web address, is an important detail that often gets overlooked. When Dr. Schlobowski finds out that Schlobowski.com is available, should he jump on it? If your...
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Search Engine Optimization and You
Search engine optimization (SEO) refers to the science behind getting your web site highly positioned on search engines. Generally speaking, when someone enters a search term that is relevant to your...
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Dental marketing with video
A great patient information DVD is the perfect giveaway for a two-stage marketing campaign. Sometimes a person is interested in your services, but just not ready to pull the trigger. Giving them an...
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Your dental website – help people find what they’re looking for
Your website is an online brochure for your practice. One of its great advantages is an almost unlimited amount of space to tell every story you need to tell. You’re not limited by the square inches...
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Tracking Leads from Dental Advertising
When you look at a report that shows automatic phone tracking results, you may conclude that more people find you through the yellow pages than from any other source. This could be misleading. The...
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Wasting money on your dental practice web site
I’m getting sick of companies that put up websites for dentists but have no clue how to optimize their sites for the search engines. I’m very clear with my clients on what their website needs to do...
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Your website is not generating as many hits as you think it is
Every website host worth its salt should be able to provide real-time access to user activity statistics. If you have no idea what I’m talking about, or you know about this stuff but never take the...
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Dental Websites – What You Need
At the turn of the century, it was mostly the early-adopter dentists that were creating websites for their practices. In 2010, most dentists have at least a token presence on the web, and some...
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